Browse Software
+ List Your Product
Loading...

Buyer's Guide Read Buyer's Guide

Typical Features

  • A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Campaign Segmentation
  • ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Analytics (ROI Tracking)
  • An email drip campaign helps you automatically send a series of emails at regular intervals. Email Drip Campaigns
  • +7 more

Prices

41% software offer free trial

19% software offer freemium model

Software in Spotlight

Refine Results Clear All
Artificial Intelligence
  • (9)
Starting Price
  • (2)
  • (20)
  • (10)
  • (6)
  • (68)
Features
  • (189)
  • (179)
  • (176)
  • (166)
  • (166)
  • (154)
  • (140)
  • (116)
  • (115)
  • (84)
  • (12)
  • (10)
  • (9)
  • (9)
  • (9)
  • (9)
  • (9)
  • (9)
  • (9)
  • (8)
  • (8)
  • (8)
  • (8)
  • (8)
  • (7)
  • (7)
  • (5)
  • (5)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
SW Score
  • (1)
  • (5)
  • (29)
  • (55)
  • (76)
Deployment
  • (2)
  • (195)
  • (23)
  • (23)
Customer Types
  • (8)
  • (10)
  • (179)
  • (194)
  • (190)
Pricing Model
  • (82)
  • (38)
  • (1)
  • (125)
  • (112)
Integrated With
  • (43)
  • (40)
  • (37)
  • (27)
  • (26)
  • (25)
  • (23)
  • (21)
  • (16)
  • (16)
  • (15)
  • (15)
  • (13)
  • (12)
  • (12)
  • (12)
  • (12)
  • (12)
  • (11)
  • (10)
  • (9)
  • (8)
  • (8)
  • (8)
  • (8)
  • (8)
  • (7)
  • (7)
  • (7)
  • (7)
  • (7)
  • (7)
  • (6)
  • (6)
  • (6)
  • (6)
  • (6)
  • (6)
  • (6)
  • (5)
  • (5)
  • (5)
  • (5)
  • (5)
  • (5)
  • (5)
  • (5)
  • (5)
  • (5)
  • (5)
  • (5)
  • (5)
  • (5)
  • (5)
  • (5)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (4)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (3)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (2)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
  • (1)
Showing 1 - 20 of 196 Products

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

ActiveCampaign logo
An all-in-one marketing platform 4.6 Based on 9758 Ratings
Visit Website + Add to Compare

What is ActiveCampaign and how does it work?

ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers. It also lets you connect and collaborate with the users through their forums as well as other social media platforms. ActiveCampaign pricing plans are affordable and they also offer discounts to the non-profit organizations.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 99%
  • Momentum 76%
  • Popularity 95%

ActiveCampaign Pricing

  • Free Trial Available
  • Starts at $29.00. Offers Custom plan.

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Klaviyo logo
Build smoother and stronger connections with Klaviyo 4.3 Based on 1191 Ratings
Visit Website + Add to Compare

What is Klaviyo and how does it work?

Klaviyo is a marketing automation software developed to help businesses of every size from entrepreneurs to iconic brands in building sales for their online businesses. It allows customers to deliver amazing user experiences across email and other channels. It helps businesses to have their own marketing strategies and information to share with their customers. The brand provides its customers with the best category segmentation and customization as well as pre-built automation and traffic generators; the company uses data science and analysis, one-click integration, and provides ROI-based reports. The brand also provides ads on Facebook and Instagram to attract more traffic. Klaviyo helps clients store all business data in the same system that provides them with an experience; they allow new experiments and business start-ups, and they allow existing companies to grow faster in a way that they can control and manage. The brand has a unique packaging calculation method. The brand has not specified a fixed amount of the plan, but instead creates a personalized plan based on the client's needs.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 92%
  • Momentum 78%
  • Popularity 95%

Klaviyo Pricing

  • Free Trial Not Available
  • Starts at $45.00. Offers Free-forever plan.

95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Adobe Marketo Engage logo
Make the complex buyer journey simple 4 Based on 4262 Ratings
Visit Website + Add to Compare

What is Adobe Marketo Engage and how does it work?

Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 94%
  • Momentum 72%
  • Popularity 96%

Adobe Marketo Engage Pricing

  • Free Trial Not Available
  • Adobe Marketo Engage Offers Custom plan.

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Ontraport logo
CRM, Sales, and Marketing Platform For SMEs 4.4 Based on 605 Ratings
Visit Website + Add to Compare

What is Ontraport and how does it work?

Ontraport is a no-code business software that empowers service businesses to systemize and scale. Ontraport manages and automates the buying cycle, resulting in faster growth while freeing business owners and teams to deliver more customer value. Ontraport’s complete marketing, sales, and business operations features include CRM, automation, payments, sales pipeline, web apps, tracking, email and SMS, landing pages, and membership sites. Agencies, consultants and service providers, coaches and advisors, and professional service providers trust Ontraport to achieve more growth with less work.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 93%
  • Momentum 64%
  • Popularity 91%

Ontraport Pricing

  • Free Trial Available
  • Starts at $24.00.

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

SharpSpring logo
Drive more leads and optimize your sales with SharpSpring 4.3 Based on 1283 Ratings
Visit Website + Add to Compare

What is SharpSpring and how does it work?

SharpSpring is a market automation tool developed to automate the process of lead generation and sales optimization for small, medium, and large size businesses. It promotes the growth of your business by helping you in engaging leads, scoring them, tracking pages, fit and much more. SharpSpring is an industry leading software that can be integrated with many major softwares, like Zapier, Survey Monkey, Salesforce, and Shopify. It enables you to create a visual workflow along with providing ROI tracking of your business. The software additionally provides detailed analytics and website visitor tracking in order to help you in converting your visitors into your potential clients. You can also manage your channels and email drip campaigns with SharpSpring. Users get the option for multivariate testing, lead scoring, and campaign segmentation using the software. It also assists you in lead nurturing and landing page management to reduce your workload and increase your sales. The pricing plan of the software is quotation based and you will have to contact them directly on their official website for more details on pricing.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 88%
  • Momentum 69%
  • Popularity 86%

SharpSpring Pricing

  • Free Trial Not Available
  • Starts at $449.00. Offers Custom plan.

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

OutboundEngine logo
All-in-one business marketing solution 3.5 Based on 323 Ratings
Visit Website + Add to Compare

What is OutboundEngine and how does it work?

OutboundEngine is a marketing automation software, explicitly designed to help businesses in attaining their marketing outreach and elevating their growth with its simple and easy online marketing strategy. It helps keep up with the customers in an informative and simplified way without getting too spammy. Outbound Engine software is built in such a way that it involves enterprising and reaching out to customers to get them interested in a specific product. In contrast, it focuses on creating and dispensing content that draws customers' attention to their website. This software can create high impactful marketing campaigns, generate them automatically and track engagement to determine who is ready to have a proper conversation. This software is highly concerned about strengthening the relationship with partners, prospective customers and discovers more opportunities with lesser work. It comprises automated social media updates, email newsletters, and a branded business profile that takes care of the entire marketing platform at an affordable cost compared to other tools. It is best for financial advisors, real estate, home services, and automotive industries and follows a subscription-based pricing strategy.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 90%
  • Momentum 62%
  • Popularity 85%

OutboundEngine Pricing

  • Free Trial Not Available
  • Starts at $199.00.

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

EngageBay logo
An Advanced Marketing and Sales Automation Software 4.7 Based on 243 Ratings
Visit Website + Add to Compare

What is EngageBay and how does it work?

Engagebay is software for growing businesses to streamline their marketing, sales, and services under one roof. It offers powerful email marketing which lets businesses create fully customizable email marketing communications to send to their target audience. With the use of the software, one can fully automate routine and manual tasks to increase efficiency and nurture their audience in the right way. It also includes a CRM and sales dashboard that helps to organize all potential contacts, track deals, and the sales pipeline without having to use another tool for the same. A helpdesk is also offered as a package, using which customers can reach out to the businesses and get their queries resolved. All of this is provided without compromising on quality for any single tool. Another way to look at it would be to consider it as a cheaper alternative to Hubspot for small- and medium-sized businesses.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 80%
  • Momentum 68%
  • Popularity 90%

EngageBay Pricing

  • Free Trial Not Available
  • Starts at $11.95. Offers Free-forever plan.

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Omnisend logo
Perform more than Email Marketing 4.1 Based on 655 Ratings
Visit Website + Add to Compare

What is Omnisend and how does it work?

Omnisend is an eCommerce marketing automation tool that helps users to improve sales by combining several channels into the marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists users in meeting their individual needs based on visitor activities. It enables users to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, they can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for the customers. Segmentation can lead to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents them with a forever-visible widget at the bottom of the screen that gives an option to the customers to click on the link while browsing.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 98%
  • Reviews 86%
  • Momentum 68%
  • Popularity 87%

Omnisend Pricing

  • Free Trial Not Available
  • Starts at $16.00. Offers Free-forever plan.

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

MoEngage logo
An intelligent Customer Engagement Platform with Analytics and Engagement under one roof for data-driven engagement 4.3 Based on 189 Ratings
Visit Website + Add to Compare

What is MoEngage and how does it work?

MoEngage is an intelligent marketing solution designed to help you create, visualized and deploy omni-channel lifecycle campaigns. The idea is to proactively engage users no matter which channel you are using and to build a marketing workflow that can help you define the customer journey as they are shopping with you. MoEngage has an AI AI algorithm, which can provide personalized recommendations to your customers to help you increase engagement and, ultimately, boost revenue. This enables you to engage with users in the channel of their choice at exactly the right time. You can also send users dynamic push notifications, which can help drive sales conversions. These personalized push notifications help nudge users by reminding them of your product or service and bringing them back to your site or app. You can also create and deploy lifecycle email campaigns to help re-target and re engage users.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 80%
  • Momentum 66%
  • Popularity 90%

MoEngage Pricing

  • Free Trial Not Available
  • MoEngage Offers Custom plan.

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

WebEngage logo
Application with enterprise grade capabilities 4.4 Based on 215 Ratings
Visit Website + Add to Compare

What is WebEngage and how does it work?

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across ten communication channels. Product and marketing practitioners across the globe design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively. WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 80%
  • Momentum 62%
  • Popularity 90%

WebEngage Pricing

  • Free Trial Not Available
  • WebEngage Offers Custom plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Customer.io logo
Streamline messaging workflows just the way you like 4.4 Based on 272 Ratings
Visit Website + Add to Compare

What is Customer.io and how does it work?

Customer.io is a comprehensive marketing platform that helps marketers to send data-driven emails, SMS, and push notifications. The platform’s RESTful API helps marketers create, update and delete customers from their database easily. It also enables users to add third-party integrations, such as Segment, Hull, mParticle, RudderStack, and more. With Customer.io, businesses can easily divide their audience into different segments and target a particular group of people as per their designed marketing strategy. Apart from the group, users can even separate an individual from the group and easily monitor their event-wise logs, attribution data, messages received by them, and more. The transactional API facility offered by the platform enables marketers to customize transactional messages in their own way. Customer.io can be used to send multichannel newsletters within customers’ timezones. Users can also monitor their message leaderboard, conduct active A/B tests, streamline metrics delivery, and segment memberships, all from a single dashboard. Apart from that, marketers also get to compare campaigns, newsletters, and other metrics with the help of detailed analytical reports offered by the same.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 78%
  • Momentum 62%
  • Popularity 87%

Customer.io Pricing

  • Free Trial Available
  • Starts at $100.00. Offers Custom plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Marketing 360 logo
Sales-driven marketing tool 1.6 Based on 1 Ratings
Visit Website + Add to Compare

What is Marketing 360 and how does it work?

A cloud-based marketing platform designed for small and midsize businesses as well as entrepreneurs. It provides skillful professional marketing services to the businesses and enables to manage and optimize advertising campaigns, run search engine optimization programs and analyze online marketing performance. With its UXi website platform and Natural Listing Ads feature, it drives more sales and expands your visibility in organic search results on various search engines. The Social Targeting Ads feature increases brand awareness while the on-demand marketing services lets you leverage the talents of highly skilled professionals (marketers, developers, designers, writers) as needed.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 62%
  • Momentum 71%
  • Popularity 93%

Marketing 360 Pricing

  • Free Trial Not Available
  • Marketing 360 Offers Custom plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Listrak logo
Marketing platform at its best 4 Based on 170 Ratings
Visit Website + Add to Compare

What is Listrak and how does it work?

Listrak is the industry’s leading cross-channel marketing platform that delivers results for 1,000+ retailers by providing best-in-class SMS, behavioural marketing, email, cross-channel orchestration, customer insight solutions, and predictive analytics. All of these drive customer engagement, loyalty, and revenue. Further, with Listrak, businesses can deliver seamless, cross-channel, personalised interactions and teams can send messages at the right time precisely. To maximise lifetime value, customer engagement, and revenue, Listrak sends messages to the right combination of channels and devices. From cross-channel orchestration, predictive personalisation, customer insights, and foundational marketing, to segmentation & personalisation, and behavioural triggers, Listrak is an all-rounder. Listrak's client success teams are praised for being outstanding and responsive. They are a company’s trusted partner, natural extension, and active collaborator of in-house teams, assisting the latter in executing growth initiatives and exceeding objectives. It delivers an exponential increase in results over previous efforts, providing about 21% gains in eCommerce revenue.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 98%
  • Reviews 81%
  • Momentum 61%
  • Popularity 87%

Listrak Pricing

  • Free Trial Not Available
  • Listrak Offers Custom plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

dotdigital logo
A one-stop marketing solution for your ever-changing business needs 4.3 Based on 1337 Ratings
Visit Website + Add to Compare

What is dotdigital and how does it work?

Dotdigital is an omnichannel marketing automation software, providing comprehensive marketing solutions for B2C, B2B and NFP marketers. As a widely trusted platform, its services are employed by a number of top organisations such as British Airways, Team GB (Olympics), Tottenham Hotspur, Macmillan Cancer Support, and such. This digital marketing platform comes equipped with a variety of exceptional features, enabling businesses to optimise their strategies and execution-related tasks in an efficient manner. It helps users fully automate all communication processes like SMS, email and more facilitating seamless interaction between departments. With segmentation, users can categorise their customers based on purchase behaviours, marketing preferences and demographics. Moreover, a fully customisable campaign promotion facility lets users send one-to-one omnichannel messages and content in real-time. Dotdigital and its data-driven marketing strategy are further empowered with several smart reporting options which let users extract relevant information facilitating better sales. Also, pre-built third-party integration facilities with Shopify plus, Microsoft Dynamics 365, BigCommerce and more enables seamless business process monitoring.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 88%
  • Momentum 65%
  • Popularity 85%

dotdigital Pricing

  • Free Trial Available
  • dotdigital Offers Custom plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Iterable logo
Streamline unified customer experience with Iterable 4.2 Based on 446 Ratings
Visit Website + Add to Compare

What is Iterable and how does it work?

Iterable is a comprehensive cross channel marketing platform. It aids businesses to improve their customer experience by creating and measuring their interactions from time to time. This cross-channel platform jumps ahead of the conventional marketing technologies in terms of speed and scale, by providing a combination of email, mobile push, SMS and in-app notifications. Also, users can personalise each channel according to their specific needs. Iterable is powered by Iterable AI, which offers a variety of efficient personalisation tools that are capable of satisfying the needs of individual customer relationships. To reshape customers’ experience with the brand, Iterable comes equipped with a heap of inbuilt tools and pre-existing catalogues. Furthermore, its professional service and customer success teams enable businesses to handle a variety of challenges and realise campaign ideas as per convenience. Iterable promotes unique customer interaction, improving the overall marketing potential of the brand in real-time.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 86%
  • Momentum 68%
  • Popularity 83%

Iterable Pricing

  • Free Trial Not Available
  • Iterable Offers Custom plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Act-On logo
An all-in-one Marketing Automation software 4.1 Based on 1326 Ratings
Visit Website + Add to Compare

What is Act-On and how does it work?

Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 85%
  • Momentum 61%
  • Popularity 87%

Act-On Pricing

  • Free Trial Not Available
  • Starts at $900.00. Offers Custom plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Mapp Cloud logo
The smart customer experience platform based on insights is here 3.5 Based on 54 Ratings
Visit Website + Add to Compare

What is Mapp Cloud and how does it work?

Mapp Cloud is a smart customer experience enhancement platform that offers advanced analytics and artificial intelligence (AI) to help you dig deeper into your data, delivering actionable insights and predictions about what your consumers will do next. It makes every touchpoint important by allowing you to build customized experiences depending on who your clients are and what they desire. Mapp Cloud provides you a single customer view of your data and makes it clear, accessible and actionable. It helps you to create and execute a comprehensive cross-channel marketing plan that will increase engagement and allow you to be where your customers are. With versatile APIs, you can easily link Mapp Cloud platform with the rest of your marketing network, allowing your data to be more easily absorbed and harmonized. Mapp Cloud allows consumer-facing organizations to manage highly targeted, cross-channel marketing campaigns, all from a single platform, using real-time customer data and produced insights. Additionally, it offers a simple drag-and-drop builder that helps you easily create segments and highly targeted audiences using real-time, unified data.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 98%
  • Reviews 75%
  • Momentum 64%
  • Popularity 88%

Mapp Cloud Pricing

  • Free Trial Not Available
  • Mapp Cloud Offers Custom plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

SALESmanago logo
Marketing Automation Platform to Deliver Custom Personalized Experience 4.3 Based on 206 Ratings
Visit Website + Add to Compare

What is SALESmanago and how does it work?

SALESmanago is a cloud-based online marketing automation platform that provides a complete suite of solutions and capabilities for users to market their products or services. This platform offers highly configurable personalized experiences across a comprehensive range of natively built and integrated marketing execution channels. Users can access several marketing processes such as website visitor tracking and identification, dynamic emails with personalized product offers, direct sales channels, and compelling website content and personalization in ad networks. The tool assists digital marketers to improve their sales and add more value to their brands. The marketing automation feature enables the user to automatically react to behaviors or profile changes identified for contacts recorded in your database. This platform acts as a bridge between the marketing and sales department by building a complete profile of a person in one place.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 89%
  • Momentum 62%
  • Popularity 81%

SALESmanago Pricing

  • Free Trial Not Available
  • SALESmanago Offers Custom plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Selligent logo
Enhance your customer engagement levels with accurately planned marketing campaigns 4.3 Based on 75 Ratings
Visit Website + Add to Compare

What is Selligent and how does it work?

Selligent is a marketing automation platform that enables B2C marketers to keep their customers engaged and drive greater ROI from email and digital marketing campaigns. The omnichannel platform allows users to easily launch campaigns and manage consumer interactions across multiple communication channels like email, push notifications, SMS, etc. Its AI capabilities help marketers improve customer experience by optimizing content and customer journeys, in an interactive, relevant, and valuable way. Selligent enables users to build and grow more profitable customer relationships by forwarding relevant and personalized messages to the latter. The platform also helps marketers easily analyze their audiences based on their CRM profile data, actions, or purchase history. Thus enabling marketers to retarget their audience through lifecycle campaigns specially curated for them. The software can also be used to bring all customer interactions and data points within a unified interface, facilitating seamless captures and precise analysis of relevant data. Analytical dashboards and responsive design tools help with seamless analysis and accurate decision-making.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 77%
  • Momentum 60%
  • Popularity 86%

Selligent Pricing

  • Free Trial Not Available
  • Selligent Offers Custom plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Maropost logo
Enhance your conversion rates effectively with Maro 4.2 Based on 253 Ratings
Visit Website + Add to Compare

What is Maropost and how does it work?

Maropost is a smart multi-channel automation platform that offers the tools and staff to assist marketers in personalizing their messages, segmenting their consumers, and ensuring email delivery to inboxes. It enables you to send SMS messages, emails, mobile alerts, and unique discount codes, then put your campaigns and content on autopilot to offer an exceptional customer experience at every step of the customer lifecycle. Maropost offers spam checker, deliverability score, and other advanced deliverability technologies to help you increase your inbox rates before you send a message along with thorough reporting tools that make inbox monitoring easier. To enhance conversions and open rates, you can send messages based on prior interaction utilizing time and date, as well as CTAs, offers, and varied visuals. With data-driven email marketing, you can increase email engagement. From dynamic email personalisation to send-time optimization, the platform makes sure your emails don't only get in the inbox, but also produce results for your company. Additionally, you can convert anonymous site visitors into contacts and clients with ease using the Macropost platform.

Read More

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 85%
  • Momentum 61%
  • Popularity 87%

Maropost Pricing

  • Free Trial Available
  • Starts at $251.00.

Pricing Insights for Marketing Automation Software

  • The Average Cost of a basic Marketing Automation Software plan is $49 per month.

  • 41% of Marketing Automation Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 19% offer a Freemium Model Allows users to access basic features at no cost..

List of Marketing Automation Software

PRODUCT NAME SW SCORE AGGREGATED RATINGS
ActiveCampaign ActiveCampaign 98 4.6
Klaviyo Klaviyo 96 4.3
Adobe Marketo Engage Adobe Marketo Engage 95 4
Ontraport Ontraport 93 4.4
SharpSpring SharpSpring 92 4.3
OutboundEngine OutboundEngine 92 3.5
EngageBay EngageBay 92 4.7
Omnisend Omnisend 91 4.1
MoEngage MoEngage 91 4.3
WebEngage WebEngage 90 4.4

Overview

The main function of a marketing automation software is automating your entire marketing campaign. This software comes with a bundle of tools and features that help you manage and convert your leads effectively. These softwares can also be integrated with other marketing tools or apps so that you can have everything you need under one roof.

A good marketing team along with an effective marketing automation software is a lethal combination. When it comes to picking the right marketing automation software, you must keep the following factors in mind:

  • Customization: One of the most important ways to keep your customers happy is sending them emails which make them feel that it has been sent only to them. Always go for a software which allows you with flexible customization options.
  • Effective lead management and scoring: The most important trick to convert leads into customers is by investing time in the right leads. If your software has tools to analyze and score the leads efficiently, the chances of increasing your sales grow manifold.
  • Scalability: Your software must have the potential to grow your business. You would not want to be switching to a different software when your business starts to grow.  

Always use the free trial version, if available, and get an idea about the software before actually buying it.

Features

Typical Features

Campaign Segmentation

A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Analytics (ROI Tracking)

ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Email Drip Campaigns

An email drip campaign helps you automatically send a series of emails at regular intervals.

Website Visitor Tracking

This feature allows you to analyze and understand the behavior of your website visitors.

Channel Management

It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Lead Management

A systemized and organized way of managing all your leads and their conversation.

Landing Pages

Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Lead Scoring

Lets you manage your prospective leads by scoring them on the basis of their response.

Lead Nurturing

Timely following up with your leads in order to convert them into a prospective customer.

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

We understand SaaS better

SaaSworthy helps stakeholders choose the right SaaS platform based on detailed product information, unbiased reviews, SW score and recommendations from the active community.

icon

Buyers

Looking for the right SaaS

We can help you choose the best SaaS for your specific requirements. Our in-house experts will assist you with their hand-picked recommendations.

icon

Makers

Want more customers?

Our experts will research about your product and list it on SaaSworthy for FREE.

Get Listed