89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Drip and how does it work?
Drip is an email marketing automation tool. A simple to use, intuitive tool - Drip helps users to connect and engage their customers on a personal level with a smarter ecommerce managing system. With a flexible API, simple migration and a large collection of integrations, Drip is able to adapt to any marketing campaign strategy of your choice and work in perfect harmony with it to produce desired results. Integrating Drip to your other tools boosts its capabilities, you never miss out on important details and activities going on with your marketing campaign. You can customize your content to make relevant recommendations, keeping your customers happy and boosting your online sales. An analytics and reports function is provided to let you know what is working and what is not with your customers. By depending on the reliable statistics and metrics provided, you have an idea of trends and what is popular with your customers. Drip also features an advanced events and tracking system, Zapier integration, a rich automations builder and uses a tag-based system.
Read MoreSW Score Breakdown
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Emarsys and how does it work?
Emarsys is a robust omnichannel customer engagement platform serving organisations across the e-commerce, retail, and travel industry, helping them accelerate essential business outcomes. The critical capabilities of Emarsys include its function as a customer engagement platform eliminating the need for silos, unifying the customer data through an open architecture and API. The platform has in-built use cases and specific solutions tailored to particular industry requirements. Also, it offers customer-centric personalisation across all channels and devices. Emarsys comes equipped with a marketer-friendly AI and predictive analysis facility with marketing execution to scale 1:1 personalisation. Furthermore, its omnichannel automation mechanism simplifies cross-channel implementation as well. The platform is also capable of streamlining marketing operations to optimise the entire customer experience. Moreover, insightful reporting and analytics offered by Emarsys boost up predictable and profitable growth. Lastly, the platform offers personalised omnichannel experiences through email, ads, and direct mail, besides utilising an open architecture and API to enhance customer engagement.
Read MoreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Lead Liaison and how does it work?
Lead Liaison offers lead scoring, lead nurturing, lead distribution, and lead tracking as well as marketing automation and lead management solutions. It allows you to customize your lead capturing form to meet your specific business requirements. You can further modify Lead Liaison by branding the theme with your company's colours or logo. You can tailor handwritten letters, postcards, emails, and SMS messages by combining any combination of data from your events. You can generate an unlimited number of users for your mobile application on an unlimited number of mobile devices. GoExhibit!TM, the company's event lead management solution, enables users to create custom forms, deploy mobile devices quickly, manage lead capture using a mobile app, and then segment, distribute, export, follow up with, and/or nurture leads without missing a beat. Lead Liaison developed a set of sales solutions to make sales reps' lives simpler. They employ methodical sales processes to give your organization the competitive advantage it needs to win big in a competitive market. Furthermore, it collects and updates consent in real-time, ensuring that visitors are well-informed and empowered.
Read MoreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Vbout and how does it work?
Vbout is an advanced multi-channel marketing automation solution, ideally suited to all types of enterprises for collecting potential leads and converting them into loyal clients. It provides tools for social media management, email marketing, landing page creation, progressive user profiling, and customer experience building. With Vbout, users get completely customizable features that can be personalized according to personal needs and requirements. It enables lead scoring, ROI tracking, channel management, and campaign segmentation. You can also organize and manage email drip campaigns, and landing pages with Vbout. Lead nurturing and website visitor tracking are also some of the options that are available with this software. You get a super easy and intuitive platform along with unparalleled and personalized support for the best user experience with Vbout. Users can profile their leads, segment their audience, and manage their lists easily with Vbout. It also helps in managing all of your social media platforms and in gaining insightful analytics to improve the progress and growth of your brand. You get a free demo, 24* live support and a quotation based pricing plan with this software.
Read MoreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Salesforce Marketing Cloud Account Engagement (formerly Pardot) and how does it work?
Salesforce Marketing Cloud Account Engagement (formerly Pardot) offers tools to drive efficient growth with marketing and sales alignment. Create dynamic and personalized emails and landing pages with clicks. Gain insights with prospect engagement, survey sends, and SMS sends in the automated journeys. Connect marketing back to ROI using predictive analytics in B2B Marketing Analytics Plus.
Read MoreSW Score Breakdown
Salesforce Marketing Cloud Account Engagement (formerly Pardot) Pricing
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is ActiveDEMAND and how does it work?
A flexible marketing platform that is designed for the digital marketing agencies and SMB organizations to promote their products and services. The features offered by ActiveDEMAND include email marketing, call tracking, appointment scheduling, lead scoring, event marketing, behavioural segmentation, landing pages, social media and much more. With powerful newsletters and special promotions, you can retain old customers and expand the horizon of your business network. It enables businesses to boost marketing efforts through streamlining campaign management and attribution reporting. Besides, it also integrates your business with other businesses and marketing applications.
Read MoreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is ClickDimensions and how does it work?
ClickDimensions is a marketing automation platform that comes loaded with a suite of tools, making marketing easy besides driving continual improvement in pre-scheduled results. It is the only marketing, services and analytics platform in the market built for companies that use Microsoft Dynamics. Over ClickDimensions, users get various digital marketing applications that are specially designed to drive growth and engagement. The platform also provides users with an enterprise-grade marketing intelligence suite helping them unify and analyse sales, customer and marketing data accordingly. Its marketing services ensure comprehensive customer success and support, helping companies achieve their targets on the go. ClickDimensions includes multichannel marketing functionalities working natively as a ‘single solution’ with Microsoft Dynamics. It also offers a plethora of essential tools like campaign automation, email marketing, web intelligence, web forms and surveys alike that collectively help users to get more leads. With ClickDimensions, companies can even create and publish content over social profiles to engage with audiences and gain more customers.
Read MoreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Netcore and how does it work?
Netcore Customer Engagement & Experience is an intelligent full-stack platform that gives the power to redefine. Full stack growth platform for marketers, product and growth managers. Grow conversion, retention, and revenue with Raman's game-changing predictive intelligence.
Read MoreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Sailthru and how does it work?
Sailthru, is a cloud-based marketing automation tool, assists contemporary marketers at top media and retail firms in forging closer, more enduring connections with their audience. Sailthru personalised individual consumer experiences across digital communication channels via email, on a brand’s website and in their mobile applications. Sailthru-powered 1:1 relationships with consumers can produce higher revenue, boost client lifetime value and reduce churn. It has a vast list of features such as - strong data foundation supports your communication across all platforms including email, online, mobile and integrations like in-store and loyalty programmes. Through a single, dependable platform, manage campaigns, journey-based triggers, and transactional email. Sailthru is the provider of high-performance, customised email that thousands of marketers rely on. From your dashboard, learn more about pageviews, revenue attribution, and other important metrics. One of its most beneficial features is Unique SMS Marketing - By speaking with your customers where they want to engage, you can extend your cross-channel trips and forge stronger connections. Transactional and triggered text messaging can enhance engaging campaigns. You can communicate with customers wherever they are by customising push notifications, in-app messaging, and app experiences.
Read MoreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Freshmarketer and how does it work?
Freshmarketer is a compact marketing software for businesses and their ever-changing needs. Brands can depend on Freshmarketer to deliver the right message at the right time, resulting in enhanced lead conversion and greater ROI. With Freshmarketer, businesses can run a variety of experiments on their site, optimise their websites and improve visitors experiences. They can also set up chatbots to communicate with individual visitors and convert them into leads on the go. Moreover, building comprehensive marketing campaigns gets a lot easier with the platform, enabling companies to identify hot leads and get a full-fledged view of their engagement levels. Marketers can also generate customer wise segments and forward personalised emails to drive in more sales. Customer-specific campaign generation, transactional email forwarding, custom domains, drag and drop journey builders, dedicated accounts manager and inbuilt website tracking and chat facilities are of great use. Ultimately, the AI-based predictive contact scoring feature available within the software, helps businesses monitor contact behaviour and demographic information in real-time.
Read MoreSW Score Breakdown
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Hubspot Marketing Hub and how does it work?
Hubspot Marketing Hub is a multi-functional marketing solution that provides a vast range of smart tools and features to its users to enhance their growth chart. It provides tools to publish blog posts, manage CRM or Salesforce, connect with the audience, create and organize teams, and enhance the visibility of your brand on the web for a better success rate. It is an all-in-one marketing software that assists you in establishing your brand as an authority by enabling you to publish blog posts easily and effectively. It aims at improving your brand visibility so that you can be found online easily and therefore, drive more traffic. You can automatically organize and record your customer interactions and connect with Salesforce or HubSpot CRM. Users can create teams of hierarchical orders in order to align the usage of HubSpot account with the team’s structure. It additionally enables lead scoring, ROI tracking, channel management, and campaign segmentation.
Read MoreSW Score Breakdown
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Delivra and how does it work?
Delivra is a cloud-based marketing tool for businesses that want to run automated email marketing campaigns. It's appropriate for small to midsize businesses in a range of industries, including education, healthcare, real estate, insurance, and construction. Delivra comes with a number of tools for creating and managing marketing campaigns. Users can develop personalized email campaigns for their target audiences, segment subscribers based on demographics, and create triggered responses based on prospects' behaviors using marketing automation. Users can customize content with Delivra's built-in design tools, which include a drag-and-drop editor, and they can choose from a variety of pre-made email templates for any sort of message. Custom email templates can also be created in-house to match any organization's branding. Weekly reports can be sent directly to a user's inbox to assist them keep track of their progress and top-performing content. Delivra's customer service team can be contacted via email, phone, or by posting a support request on their website.
Read MoreSW Score Breakdown
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Encharge and how does it work?
Encharge is a marketing automation software specially designed for startups, helping them send emails to clients based on the latter’s browsing habits. It is the first marketing automation platform for startups that integrates with the applications they already use. It is capable of nurturing leads and signing them up for available services and products. Encharge extracts the available data from the users’ database, analyses the customers’ behaviour and then sends them targeted messages. It also allows users to see the customers’ activity in real-time, like who is reading emails, upgrading accounts, etc. Encharge also help startups building flows, import contacts and create segments for their customers. Its inbuilt Facebook retargeting tool helps companies reactivate existing users based on ads. The platform assures active integration with 48+ external tools like Chargebee, Intercom, Stripe, Salesforce, Hubspot, Segment, Slack etc. A dedicated support team helps the user companies with their Encharge account.
Read MoreSW Score Breakdown
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is eTrigue and how does it work?
eTrigue software is a Channel Marketing Automation and Digital Concierge to manage campaigns, track prospects with leads. The software offers a Drag & Drop Email Builder to measure the engagement of prospects in your emails. Collaborate with your team and receive alerts to track results with campaigns based with detailed reports via dashboards. Small, Medium companies make use of the software.
Read MoreSW Score Breakdown
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Hey Oliver and how does it work?
Hey Oliver is marketing automation software that integrates effortlessly with your website, enabling you to create personalised campaigns, monitor user interaction, and increase lead conversion. A cloud-based marketing automation tool called Hey Oliver enables marketing organisations to improve lead conversion and target particular customers with tailored messages. To assist organisations in nurturing and capturing leads, the platform provides capabilities like 360-degree visitor tracking, real-time chat, email marketing, drip campaigns, segmentation, real-time notifications, event tracking, lead scoring, cross-device tracking, and more. Utilizing inbound marketing, email marketing, push notifications, and real-time chat, Hey Oliver enables businesses to automatically target both new and known visitors. Businesses may use Hey Oliver to track visitor travels across many domains and sites, learn about their interests, preferences, and behaviour, and then target them with content and marketing campaigns that are specifically tailored to their needs. Campaigns can be personalised to particular user segments by using characteristics like geolocation, age, demography, behaviour, and more. Smart targeting, visitor profiling, and in-the-moment behavioural data can all be used to increase conversion rates. By providing features like live chat, integrated FAQs, and a configurable client interface, the Hey Oliver platform also assists with customer assistance.
Read MoreSW Score Breakdown
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Net-Results and how does it work?
Net-Results is an excellent marketing automation tool with very powerful segmentation capabilities. Create personalized marketing campaigns with an easy-to-use landing page and email features. Generate new leads and accelerate your sales cycle with powerful data-driven campaigns. Explore insights to better understand campaign performance to improve and adapt quickly.
Read MoreSW Score Breakdown
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is User.com and how does it work?
User.com is an intuitive marketing and sales automation software. The platform is held in high esteem for providing the best omnichannel user experience that presents the right message for the right user at the right time. User.com entirely automates a plethora of activities starting from lead generation to sales, besides taking care of the administrative operations while manual labour can be focused on selling only. It caters to all sections of a client organisation and that includes the sales, along with management, marketing, customer and employee support. Quick integrations make it easier for User.com to play along with the preloaded applications in the system and it further captures the behaviour of users with visitor trackers and detailed visitor timelines. That ultimately equip team members with all sorts of accurate data about their customers. Migrating or switching to User.com is again an easy and convenient process that might take a minimum of ten to fifteen hours. User.com brings all information, conversations and deals on a single, interactive platform.
Read MoreSW Score Breakdown
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Smoove and how does it work?
Smoove is an All-in-one Platform to automate, get a response from your leads. Develop personalized email templates with custom fields. Convert more visitors to customers with easy drag and drop interface. Engage customers with smart landing pages, pop-ups or personalized forms, and collect all the data needed. Send targeted and personalized texts to your contacts, and optimize smart mobile campaigns.
Read MoreSW Score Breakdown
87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is Oracle CX Marketing and how does it work?
Oracle CX Marketing software is an cross-channel marketing programs to unify prospects and customer marketing signals in a single view. The software offers real-time data-driven insights to engage, convert, and nurture buyer relationships to increase sales. Measure business performances with critical campaign cycles. Marketers, Small and Medium companies make use of the software.
Read MoreSW Score Breakdown
86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
What is StructuredWeb and how does it work?
StructuredWeb is the leading provider of Channel Marketing technologies and services for companies that drive demand through channel partner and reseller networks. They make it easy for global companies to scale their entire end-to-end channel marketing process, so they can empower their channel partners and increase partner marketing performance.
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The Average Cost of a basic Marketing Automation Software plan is $49 per month.
41% of Marketing Automation Software offer a Free Trial , while 19% offer a Freemium Model .
| PRODUCT NAME | SW SCORE | AGGREGATED RATINGS |
|---|---|---|
Drip
|
89 | 4.4 |
Emarsys
|
89 | 4.1 |
Lead Liaison
|
88 | 4.8 |
Vbout
|
88 | 4.6 |
Salesforce Marketing Cloud Account Engagement (formerly Pardot)
|
88 | 4.2 |
ActiveDEMAND
|
88 | 4.3 |
ClickDimensions
|
88 | 3.7 |
Netcore
|
88 | 4.6 |
Sailthru
|
88 | 4.1 |
Freshmarketer
|
88 | 4.3 |
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The main function of a marketing automation software is automating your entire marketing campaign. This software comes with a bundle of tools and features that help you manage and convert your leads effectively. These softwares can also be integrated with other marketing tools or apps so that you can have everything you need under one roof.
A good marketing team along with an effective marketing automation software is a lethal combination. When it comes to picking the right marketing automation software, you must keep the following factors in mind:
Always use the free trial version, if available, and get an idea about the software before actually buying it.
Typical Features
This feature allows you to analyze and understand the behavior of your website visitors.
Timely following up with your leads in order to convert them into a prospective customer.
A systemized and organized way of managing all your leads and their conversation.
Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
An email drip campaign helps you automatically send a series of emails at regular intervals.
It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
Allows testing different variations of multiple webpage elements to find the best one among them
Lets you manage your prospective leads by scoring them on the basis of their response.
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