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Buyer's Guide Read Buyer's Guide

Typical Features

  • Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management
  • Enables the user to create templates and modify and customise them later Template Management
  • Ability to send emails with respect to time or user actions Drip Campaigns
  • +25 more

Prices

42% software offer free trial

43% software offer freemium model

Software in Spotlight

monday.com logo

monday.com

4.5

Constant Contact logo

Constant Contact

3.6

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Showing 1 - 20 of 237 Products

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

MailChimp logo
Reach the right people at the right time 4 Based on 13815 Ratings
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What is MailChimp and how does it work?

Create targeted email or ad campaigns by connecting with MailChimp, an email marketing software that specializes in making sure that your emails reach the right people at the right time. It targets your customers based on behaviour, preferences, previous purchases and also sends a series of emails with just a single API request. MailChimp enables you to reach a wider audience with its ad campaigns on Google, Facebook and Instagram. It also provides you with advanced reporting features which lets you access your sales, revenue or any other report from anywhere, anytime. Its mobile app features a number of intent-based templates that lets you create and send campaigns directly from your phone.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 94%
  • Momentum 76%
  • Popularity 94%

MailChimp Pricing

  • Free Trial Available
  • Starts at $9.29. Offers Free-forever plan.

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

GetResponse logo
One software for all your email marketing needs 4.1 Based on 1301 Ratings
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What is GetResponse and how does it work?

With GetResponse, watch your marketing campaign earn better returns than ever before. Create contents that your audience can’t ignore by customizing any of the 500+ predesigned templates or create a new one from scratch on your own. You can also choose from more than 1,000 free iStock images to give your email a more professional touch. GetResponse allows you to design emails that would look perfect on every device, so that you’re always delivering perfectly formatted emails. Its Perfect Timing feature ensures that your message enters your contacts’ inbox when they’re most active, so that your email is never lost or buried among other emails.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 89%
  • Momentum 67%
  • Popularity 93%

GetResponse Pricing

  • Free Trial Available
  • Starts at $15.58. Offers Free-forever and Custom plan.

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

AWeber logo
Your complete email marketing and autoresponder solution 4.3 Based on 765 Ratings
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What is AWeber and how does it work?

AWeber is an email marketing platform that many experts and those with the technical know-how have referred to as one of the best e-mail marketing platforms. The Email marketing software (EMS) keeps on impressing with outstanding autoresponder and its features. The EMS helps companies turn passive customers into loyal customers with live customer support via email marketing, and automation tools allowing you to choose from 100 readymade templates that run instantly and add custom tags without you having coding knowledge. The email marketing software is a popular marketing solution for the most demanding e-mail marketing operations. The platform is equipped with a better-automated autoresponder that simplifies engagement and interaction with the customer better. The system also offers advanced integration features, with crucial business platforms and tools such as WordPress, PayPal, Zendesk, and WordPress. Customer service is also one the strong point of Aweber. The company has a team of highly qualified, responsive and efficient email marketing experts. For newcomers to e-mail marketing, AWeber regularly offers live webinars for training and routing. It also provides users with data and report which will enable them to make better decisions develop and implement better strategies to succeed.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 99%
  • Reviews 90%
  • Momentum 71%
  • Popularity 92%

AWeber Pricing

  • Free Trial Not Available
  • Starts at $12.50. Offers Free-forever plan.

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

SendPulse logo
One Channel, Many Platforms 3.9 Based on 2105 Ratings
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What is SendPulse and how does it work?

SendPulse is a multi-channel marketing platform delivers your message to your target audience via email, push notifications, SMS and Facebook Messenger, making your presence felt in your users’ inboxes, phones, web browsers, and social media accounts. In addition, you can also use SendPulse software to send transactional emails to your users via SMTP. These auto-generated emails are used for sending booking confirmations, order updates, notifications, and subscriptions to your user-base. You can create response email campaigns using the drag and drop editor for crafting adaptive emails using over 130 free templates. SendPulse also offers a subscription form feature that is extremely helpful in creating a database of users.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 98%
  • Reviews 87%
  • Momentum 74%
  • Popularity 88%

SendPulse Pricing

  • Free Trial Not Available
  • Starts at $6.40. Offers Free-forever plan.

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

MailerLite logo
Email Marketing Made Simple 4.4 Based on 793 Ratings
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What is MailerLite and how does it work?

MailerLite’s email marketing solution empowers people of all skill levels to create professional campaigns from start to finish at affordable pricing. Their intuitive drag and drop editors and templates make it easy to build newsletters, websites, landing pages, pop-ups and more. All without coding!. With MailerLite's powerful and free drag and drop website builder you easily create a personalized website to share your blog or brand Connect with your audience and grow your business using features like automation, surveys, e-commerce tools, A/B testing, segmentation, and an always-growing list of integrations including Wordpress, Zapier, Magento, Shopify, and more. MailerLite provides educational content like monthly webinars, tutorials and marketing guides along with fast 24/7 live customer support and a Forever Free plan.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 98%
  • Reviews 84%
  • Momentum 75%
  • Popularity 91%

MailerLite Pricing

  • Free Trial Available
  • Starts at $9.00. Offers Free-forever and Custom plan.

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Campaign Monitor logo
One stop solution for email marketing 4.3 Based on 869 Ratings
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What is Campaign Monitor and how does it work?

An email marketing software that fuels your email marketing campaign with its intuitive drag-and-drop interface. Create emails with its email app-builder and make them look more attractive with hundreds of professionally designed templates. With Campaign Monitor, send timely emails to keep your customers engaged with its unique visual journey designer. It mines your customer’s data and sends them relevant emails that suit their individual interests. It also taps into the behavioural data of your customers that helps in building a one-to-one relationship with every subscriber. It offers you a number of tools that helps you in growing your email list and reaching a bigger audience.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 98%
  • Reviews 81%
  • Momentum 65%
  • Popularity 90%

Campaign Monitor Pricing

  • Free Trial Available
  • Starts at $9.00.

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

ConvertKit logo
Unleash the creator in you with ConvertKit 4.2 Based on 414 Ratings
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What is ConvertKit and how does it work?

ConvertKit is an appropriate creator marketing automation platform helping out professionals with their podcast, album, newsletter, collection and book. Influencers and website owners can depend on the particular to provide a seamless user experience, where they can foster audience growth by promoting the latest projects through beautiful landing pages, simple page links and sign up forms. Also, a powerful sales funnel and intuitive email editor made available within ConvertKit helps with hassle-free business promotions and long-lasting connections. Also, authors, coaches and musicians can depend on the particular to sell out digital subscriptions and products online. Real-time integration with external platforms like Squarespace, Teachable, Shopify, eWebinar, Automate.io, Rewardful and more are of great help. An integrated email automation tool helps out businesses with automated funnels, send targeted content to the right people, personalise subscribers’ path and segment out audiences based on their entire journey.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 96%
  • Reviews 75%
  • Momentum 75%
  • Popularity 92%

ConvertKit Pricing

  • Free Trial Available
  • Starts at $9.00. Offers Free-forever plan.

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Zoho Campaigns logo
We offer only the best 4.4 Based on 912 Ratings
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What is Zoho Campaigns and how does it work?

Zoho Campaigns helps you to send content-rich emails and makes your email marketing campaign more effective. Its pre-designed templates and drag-and-drop editor lets you create and send attractive newsletters within minutes. Its marketing automation tools let you send follow-up emails easily and keep your audience engaged. With Zoho Campaigns, get insightful and detailed reports about your campaign performance that will help you take informed decisions. It also helps you make your email look more personalized and dynamic, so that every subscriber feels the message is only for them. It also conducts A/B Testing between two versions of your campaign to find out which one is more effective.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 99%
  • Reviews 85%
  • Momentum 63%
  • Popularity 82%

Zoho Campaigns Pricing

  • Free Trial Available
  • Starts at $3.00. Offers Free-forever plan.

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

SendinBlue logo
Expand your business with just a few simple clicks with SendinBlue 4.7 Based on 1426 Ratings
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What is SendinBlue and how does it work?

SendinBlue is an email marketing software that allows the users to expand their business by sending emails, messages, and targeting ads to attract customers. It facilitates e-marketing by customizing and sending emails and allows you to track the progress of the messages that have been sent out to increase growth of the organization. SendinBlue provides its users top-class services like contact management, multivariate testing, drip campaigns, A/B testing, and template management. It offers a very convenient and user-friendly interface along with the flexibility to access its services in more than six languages including English, Spanish, Portuguese, French, Italian, and German. With SendinBlue, users can customize emails and send them effortlessly. Users can also participate in campaigns to learn, and experience more about this marketing, and use it to expand their business. Users can additionally target Social Media ads to find customers that match their requirements. There are many softwares that are available as plug-ins with Sendinblue, including Microsoft Office, WordPress, and Shopify. It additionally offers a free version with upto 300 emails daily apart from a variety of premium ones.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 99%
  • Reviews 74%
  • Momentum 67%
  • Popularity 87%

SendinBlue Pricing

  • Free Trial Not Available
  • Starts at $22.00. Offers Free-forever and Custom plan.

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

CleverReach logo
An effective tool for your email marketing campaign 3.6 Based on 38 Ratings
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What is CleverReach and how does it work?

CleverReach is web-based email marketing software for managing email campaigns and contacts. A cloud solution that helps companies around the world create and analyze email marketing campaigns. The email marketing campaign software with its strong experience in a targeted marketing campaign, helps you create impressive email marketing campaigns by managing up to 250 recipients and send up to 1000 messages per month, for free. With this platform you can better visualize your platform in real-time reports: simply evaluate the performance of your campaign with intuitive reports and monitor the success of your newsletters in real time. With CleverReach, you can be sure your newsletters will easily open on any device. CleverReach now has more than 210,000 customers in 152 countries. It solution offers excellent value for money, leading-edge technology and a wide range of interfaces for content management, customer relationship management and storage systems. The solution is easy to configure and ready to use in minutes. It is supported by first-rate customer service and support.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 97%
  • Reviews 68%
  • Momentum 72%
  • Popularity 86%

CleverReach Pricing

  • Free Trial Not Available
  • CleverReach Offers Free-forever plan.

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Benchmark Email logo
Easily create, run and track email marketing campaigns 4.1 Based on 81 Ratings
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What is Benchmark Email and how does it work?

Benchmark is an email marketing tool that aims to help you generate more leads and get a better ROI on your email marketing campaigns. The drag and drop editor allows you to easily create emails by moving images and content blocks into different places. All the edits you make in the email template are reflected in real time so you can see what your email will look like as you're creating it. Benchmark’s emails take advantage of the responsive design properties so your emails are automatically optimized for whatever device you’re reading them on. Benchmark also includes image editing capabilities in its email editor, so you can add effects, stickers, and messages with a range of different fonts. Benchmark also offers social media features, as well as list management functionality, while enabling you to track the success of your campaigns and produce data based on these metrics.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 97%
  • Reviews 73%
  • Momentum 62%
  • Popularity 88%

Benchmark Email Pricing

  • Free Trial Not Available
  • Starts at $8.00. Offers Free-forever and Custom plan.

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Elastic Email logo
Mass E-Marketing Solution To Scale Your Business 4.1 Based on 326 Ratings
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What is Elastic Email and how does it work?

Elastic Email is an intuitive email marketing software, using which users can generate engaging emails and also code their own templates in HTML form. The particular solution can be used to manage contact and recipient lists, besides scheduling the timing of individual marketing campaigns. An autoresponder functionality within the particular facilitates seamless connectivity with the prospect base without any manual operation. The solution enables companies to create unlimited numbers of web forms for effective lead capturing. With the pre-designed templates, offered by Elastic Email, organizations can generate landing pages of their own and accumulate multiple leads in real-time. Companies can add tags to contacts and segregate them into multiple groups using relevant parameters and bespeak content and promotional approach for better conversion. Moreover, by using Elastic Email, admin users get access to “n” number of sub-accounts that they can add within their user accounts and get the emails segmented as per their type or clients.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 97%
  • Reviews 78%
  • Momentum 67%
  • Popularity 84%

Elastic Email Pricing

  • Free Trial Not Available
  • Starts at $9.00. Offers Free-forever plan.

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Robly logo
Email marketing made simple 4.4 Based on 1012 Ratings
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What is Robly and how does it work?

Robly is a robust email marketing platform that provides swift solutions to individual companies while the latter is entirely focused on the business. With more than 8 years of experience, Robly ensures 5x list growth by replacing the traditional sign-up widget with its exit intent pop-up feature. Furthermore, when OpenGen, RoblyAI and RoblyEngage work together, companies can witness a 50% lift in openings. It also promises companies with more proprietary and open-generating technology than any other email marketing platform. Furthermore, companies are also enabled to boost open rates with one click. It allows companies to deliver each email individually and most preferably on time. Robly as an email marketing platform further improves deliverability rates, besides making it simple to slice and dice the lists for precise targeting, testing and optimisation. Organisations can track website visitors behaviour and tag & segment by prospects, customers and interests. Other notable features of Robly include campaign building, landing page building and reports. Ora A full-fledged managerial suite for your business projects Ora is an all in one project management platform, helping out teams run different types of businesses, products/services. Powerful add ons like Epics, Recurring Tasks, Task Relationships and List Actions offered by Ora help users to organise their projects in folders. Also, the most innate Kanban and Scrum solution in the industry is provided by the same. Trusted by 23000+ companies from all around the world, this platform provides completely customisable solutions for individual project management. Furthermore, with Ora users can import any project in seconds. The platform allows individuals to add clients as observers to the projects, thereby keeping the latter in the loop. A dedicated chat facility is also available with the same, featuring channels, DMs, video calls, GIFs as well as emojis. Furthermore, by using the agenda filters of Ora, business leaders can specify projects/tasks to individual team members accordingly. Integrated resource planning, time tracking & estimates, reports & time analytics along with team-based collaboration/notifications are other essential features found within.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 98%
  • Reviews 84%
  • Momentum 63%
  • Popularity 77%

Robly Pricing

  • Free Trial Available
  • Starts at $15.00.

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

iContact logo
Build stronger connections with iContact 4.2 Based on 1270 Ratings
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What is iContact and how does it work?

iContact is an advanced email marketing platform having easy-to-use tools that will help you grow your audience, construct stunning emails, customize your replies and computerize your relations. It comes with toolkits that you require as a small business owner to grow your audience and connect with them proficiently. They have simple tools to match your entrepreneur mind. The enterprises can now create perfect emails from scratch or can use the in-build templates. In addition, they can create their sole space online with aesthetic and meaningful content that matches your niche. You can now automate your email replies with welcoming emails, anniversary emails, acceptance mails, and more with iContact. You can also build multi step fostering emails for new subscribers to guide them through the entire process. These new subscribers will turn into buyers. You also have the option to optimize your delivery time and send emails during crucial times. Their plan ranges from 75 dollars to 700 dollars a month purely depending upon your target and goals. In addition, they also provide a free trial to analyze their features.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 95%
  • Reviews 78%
  • Momentum 63%
  • Popularity 84%

iContact Pricing

  • Free Trial Not Available
  • Starts at $14.00. Offers Free-forever and Custom plan.

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Pinpointe logo
Email Marketing software to empower companies 4.5 Based on 101 Ratings
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What is Pinpointe and how does it work?

Pinpointe is a cloud-based email marketing platform that allows B2B marketers to target and personalize their emails based on the behavior, interests, and attributes of their prospects. It assists marketers in nurturing and delivering higher-quality chances to sales teams, as well as analyzing results with less marketing effort. Pinpointe's sophisticated automated emails (autoresponders) and trigger campaigns can help you maximize your marketing efficiency. Autoresponders have been demonstrated to boost performance by more than 100%. You may construct super-flexible autoresponder programs and send trigger campaigns based on the behavior of your prospects. You can create an automated drip series with different filters for each email. You can even set up autoresponders to send messages on behalf of multiple employees. Pinpointe's new ‘smart-segments' allow you to precisely target your prospects. By integrating behavioral data, demographic data, and custom field values you create, you may establish your own segment criteria. Furthermore, you may boost the effectiveness of your email marketing efforts by automatically including social follow, share, and like buttons.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 97%
  • Reviews 86%
  • Momentum 63%
  • Popularity 77%

Pinpointe Pricing

  • Free Trial Available
  • Starts at $490.00.

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Emma logo
Effective campaigns to build real business outcomes 4.2 Based on 631 Ratings
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What is Emma and how does it work?

Emma is an Email Marketing platform to enhance sales in business. A unique platform to create and send emails with advanced functions such as personalization, segmentation, and automation that is accessible to your team. It has A/B Content Testing to make your content simple, and precise, create landing pages for your email with drag and drop editor. A dashboard is available that helps to enhance your customer's experience and brand loyalty. The software has hundreds of pre-built apps and integrations, and used by 50000 teams plan, deliver, and optimize targeted email campaigns.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 79%
  • Momentum 61%
  • Popularity 84%

Emma Pricing

  • Free Trial Not Available
  • Starts at $99.00. Offers Custom plan.

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Mailrelay logo
Insightful Email Marketing 3.5 Based on 91 Ratings
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What is Mailrelay and how does it work?

Creating and sending emails and managing campaigns based on subscriber behaviour statistics – that’s what the MailRelay email marketing software assists you with. The pre-existing HTML templates allow you to create professional newsletters without having to acquire any technical know-how. These newsletters and email campaigns can then be sent directly from your mail client using the MailRelay SMTP server. The IP Ranges services of this email marketing software helps in improving the delivery rate of your email campaigns using automated tools for blocking spam and suspicious emails. The proprietary technology used by MailRelay for analysing customer behaviour, tracking subscriber views and clicks, as well as accessing user information, such as browser and location provides useful insights about the behavioural patterns of your user base.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 93%
  • Reviews 71%
  • Momentum 68%
  • Popularity 90%

Mailrelay Pricing

  • Free Trial Not Available
  • Mailrelay Offers Free-forever plan.

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Sender logo
Email marketing solution for digital marketers 4.5 Based on 110 Ratings
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What is Sender and how does it work?

Sender.net is email marketing software tailored for e-commerce and small business marketing. It is highly focused on user-friendly experience and interface, with features for automating processes and boosting email marketing response, which aim to save users 2x time to send beautiful newsletters. Sender brings in a wide range of features for email marketing providers like WYSIWYG email editor, drip campaigns, autoresponders, and more.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 92%
  • Reviews 77%
  • Momentum 70%
  • Popularity 80%

Sender Pricing

  • Free Trial Not Available
  • Starts at $8.33. Offers Free-forever and Custom plan.

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Gmail logo
Send, receive and manage emails without the slightest hassle 3.6 Based on 2599 Ratings
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What is Gmail and how does it work?

Gmail is a flexible application by Google offering a seamless email experience. The latest features added to Gmail makes it easier for users to stay on top of their game with real-time updates and fast messaging service. Gmail is not only beneficial for individual users but large scale organisations too. For instance, organisations can get their employees’ official email IDs with a domain name including the name of the company in concern. This enables client organisations to build a platform for their employees to trust. Gmail supports multiple integrations at once and thus, it is highly convenient for teams to connect regardless of the platform they are operating from. Real-time chat and calendar options allow clients to send important reminders that are automatically synchronised and updated on the system calendar along with a reminder notification. Google workspace add-ons enable clients to connect their desired third-party applications without any hassle. Suggested actions constitute another amazing feature of Gmail, inclusive of necessary nudges and grammatical specifics.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 82%
  • Reviews 96%
  • Momentum 68%
  • Popularity 79%

Gmail Pricing

  • Free Trial Not Available
  • Gmail Offers Free-forever plan.

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

FreshMail logo
Choose the best way to send powerful email marketing campaigns 3.8 Based on 77 Ratings
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What is FreshMail and how does it work?

FreshMail is an accurate email marketing and newsletter software that enables businesses to gain access to beautifully designed mailing templates and newsletters. The software helps to create lead nurturing programs, unique e-learning courses or use cyclical messages to keep the subscribers engaged. Moreover, it automatically responds to all the customers’ actions on users’ behalf. FreshMail allows businesses to track emails in real-time and let them see who has opened their newsletter or clicked on the attached link. The software enables users to check how emails are displayed to clients and make sure that they are not classified as spam. In addition, they can even create newsletter subscription forms and high converting pop-ups to build a subscriber database. Another benefit of FreshMail is that it boosts the effectiveness of campaigns by sending emails at those times when the click ratio is highest. For further effectiveness, it helps to find new solutions with the help of testing alternative lines, template designs and email content.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 97%
  • Reviews 77%
  • Momentum 60%
  • Popularity 83%

FreshMail Pricing

  • Free Trial Available

Pricing Insights for Email Marketing Software

  • The Average Cost of a basic Email Marketing Software plan is $19 per month.

  • 42% of Email Marketing Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 43% offer a Freemium Model Allows users to access basic features at no cost..

List of Email Marketing Software

PRODUCT NAME SW SCORE AGGREGATED RATINGS
MailChimp MailChimp 98 4
GetResponse GetResponse 97 4.1
AWeber AWeber 97 4.3
SendPulse SendPulse 96 3.9
MailerLite MailerLite 96 4.4
Campaign Monitor Campaign Monitor 94 4.3
ConvertKit ConvertKit 93 4.2
Zoho Campaigns Zoho Campaigns 93 4.4
SendinBlue SendinBlue 92 4.7
CleverReach CleverReach 91 3.6

Overview

An Email marketing software helps a marketer to create and enhance their email marketing program. It is a service-based software that allows the marketer in building email templates send emails to a large number of people at a time and enables the marketer to promote their product through segmented email campaigns. The role of email marketing is not just sending emails, and it goes way beyond that. It helps to initiate responses thereby maintaining customer loyalty, helps to create brand awareness among potential customers which increase sales in due time.

Email marketing, when done successfully can benefit the business in multiple ways but be selecting the best email marketing software can be tricky as there are various things that one needs to keep in mind, some of them are listed below:

  • CAN-Spam compatibility: CAN-Spam feature alerts you to any potential violation of spamming laws so that the problem can be solved beforehand. It is an essential feature of your campaign as it may crash if it doesn’t comply with the legal provision. So, make sure your email marketing software has CAN-Spam feature.
  • Monthly email limits: There are a lot of email marketing software that limits the number of emails sent in a month. So, if you need to reach a broader section of customers then make sure to check the limit on the number of emails sent in a month.
  • Feature set: Apart from features mentioned above, the email marketing software must contain features like an autoresponder, analytics, email builder, etc. These feature help in improving the deliverability and conversion of the campaign.
  • Compatibility:  It is essential for an email marketing software to be compatible with popular CRM and help desk solution. It helps in sharing customer related data for sales, marketing, and post-sales customer services.

Features

Typical Features

Mailing List Management

Segregates the customers into smaller groups enabling the user to send targeted emails

Template Management

Enables the user to create templates and modify and customise them later

Drip Campaigns

Ability to send emails with respect to time or user actions

Contact Management

Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.

List Segmentation

Segregates the customers into smaller groups enabling the user to send targeted emails

Email Scheduling

Scheduling an email on a specific time or auto-responding to an action

Predesigned Email Templates

Provides a library of templates to build an email

Click-through Tracking

Keeps a track of links in the email opened by the customer

Auto-Responders

Ability to send automated emails to the contacts subscribing to the list.

Spam Check

Verifies the content of emails so that it doesn't end up in the spam folder

Real-time Email Editor

Helps to view the email while editing at the same time

Event Triggered Email

Sends emails to targeted customers based on their activities

Drag and Drop Editor

Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface

Contact List Import

Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually

Document Library

Central repository to manage your assets like Images, PDF files, etc.,

Sign Up Forms

Build sign up forms to allow website visitors to join your mailing list

A/B Testing

Compares two versions of your website to see which one performs better

Send Time Optimization

Helps to find the best sending time to engage with your customer

Click Map

Allows tracking user click activity and how they interact with email

Delivery by Time Zone

Subscribers receive the email at the exact time they are in their timezone.

Mobile App

Helps your team to stay top on the business everywhere

Abandoned Cart Email

Sends email to customers who have failed to check out their cart items

RSS to Email

Helps users to receive any new updates or the latest news from the website

Multivariate Testing

Allows testing different variations of multiple webpage elements to find the best one among them

Facebook Ads

Has an inbuilt tool to set up a Facebook marketing campaign

Free Stock Photos

Provides a library of free stock photos for commercial use

Google Remarketing Ads

Allows for retargeting your customers via Google Display Network to increase conversions

Instagram Ads

Has an inbuilt tool to set up an Instagram marketing campaign

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