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Buyer's Guide Read Buyer's Guide

Typical Features

  • Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Contact Management
  • Allows a user to analyze and track marketing campaigns across multichannel efforts Campaign Management
  • Facilitates monitoring print media coverage and measuring its output Press Monitoring
  • +7 more

Prices

42% software offer free trial

14% software offer freemium model

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Showing 1 - 20 of 27 Products

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Meltwater logo
Fully-featured PR software solution on the cloud 3.8 Based on 1201 Ratings
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What is Meltwater and how does it work?

Meltwater is a cloud-based public relation software that is available in SaaS version, can be installed in Windows and Mac as well. This software comes enriched with a myriad of public relation features like article author database, clippings management, digital asset management etc. Meltwater uses artificial intelligence to help users get deeper & better business insights. It comes with PR impact metrics. The enriched media contact database helps forming better connection with leading bloggers, journalists and media influencers. Meltwater can boost your press release publication frequency. It helps in social & news monitoring and reporting & distribution.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 100%
  • Momentum 70%
  • Popularity 85%

Meltwater Pricing

  • Free Trial Not Available
  • Meltwater Offers Custom plan.

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Muck Rack logo
Add value to your public relation campaigns 4.3 Based on 164 Ratings
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What is Muck Rack and how does it work?

MuckRack is a public relation software that is available in both the cloud-based and SaaS form. Using this software is easy as it comes with an easy-to-understand user interface. It features a sophisticated media database that helps you to spot the right journalist to pitch. Automatically updated media list helps saving more time than outdated media contact list. You will be notified with alerts in your inbox every time any trending news is published anywhere that might impact your brand. Users get reliable reports on their PR campaigns and can easily export PDF reports. Muck Rack comes integrated with social media channels like Twitter.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 89%
  • Reviews 88%
  • Momentum 75%
  • Popularity 90%

Muck Rack Pricing

  • Free Trial Not Available
  • Muck Rack Offers Custom plan.

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Agility PR Solutions logo
Monitor media coverage & connect with influencer 3.4 Based on 291 Ratings
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What is Agility PR Solutions and how does it work?

Agility PR Solutions provides cloud-based public relation software solution to simplify media monitoring tasks. It helps in establishing better contacts with the right kind of social influencers to maximize your brand promotion. You can find and keep track of what is being said about your brand, business products and competitors anywhere and anytime online, in real-time. The software comes with a sophisticated media monitoring and media database solution. Agility PR Solutions PR software comes with features like clippings management, article author database and press release builder. You can get custom in-depth PR analysis reports with robust metrics for evaluating your PR campaign outcomes.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 97%
  • Reviews 83%
  • Momentum 67%
  • Popularity 91%

Agility PR Solutions Pricing

  • Free Trial Not Available
  • Agility PR Solutions Offers Custom plan.

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Newswire logo
Reach your targeted audience via multichannel 4.3 Based on 599 Ratings
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What is Newswire and how does it work?

Newswire is both a powerful public relation and marketing platform. This cloud-based software can be accessed and used round the clock from anywhere. Its sophisticated media database allows to connect with a host of updated media points. The campaign management feature provides users with detailed critical analytics to measure campaign success and allows personalizing the campaigns. Newswire helps you to share articles or press releases, videos and images better with the targeted audiences. You can centralize all your media content in one place. Newswire features press release builder, helps in monitoring the press, facilitates monitoring your entire digital asset etc.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 94%
  • Reviews 79%
  • Momentum 71%
  • Popularity 94%

Newswire Pricing

  • Free Trial Available
  • Starts at $299.00.

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

PR Underground logo
Press Release Distribution Tool 4.3 Based on 219 Ratings
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What is PR Underground and how does it work?

PR Underground software is a platform used to manage press releases and can publish them on 80+ online news sites. The software offers a branded newsroom, with links to your releases, images, video, and your social media profiles. The software offers a secure platform to optimize the SEO to increase the online visibility of your business. Small and Medium companies make use of the software.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 90%
  • Reviews 90%
  • Momentum 67%
  • Popularity 80%

PR Underground Pricing

  • Free Trial Not Available
  • Starts at $49.99.

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Prezly logo
Connects better with your brand’s influencers 4.4 Based on 120 Ratings
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What is Prezly and how does it work?

Prezly is a cloud-based public relation software that helps brand owners make better connections with the influencers. The software is available in SaaS version as well and comes enhanced with several important PR features. You can create attractive influencer profiles and save their contact details. With the help of this software, you can also check if your contacts read your mails and at what time they replied. It has robust filtering options to help you extract the right contact among the pool of your social media influencers, media, bloggers, staff etc. Prezly enables you to custom make multimedia emails and customize bulk distribution. You can create SEO optimized virtual newsroom.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 97%
  • Reviews 79%
  • Momentum 62%
  • Popularity 88%

Prezly Pricing

  • Free Trial Available
  • Starts at $50.00. Offers Custom plan.

95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Mynewsdesk logo
Reach out to your targeted audience faster 2.6 Based on 27 Ratings
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What is Mynewsdesk and how does it work?

Mynewsdesk public relation software is based on the cloud and is easy to use for the people also who lack any technical know-how. This helps in enhancing digital communication with key brand influencers and relevant media professionals. Users can manage and centralize their entire PR activities in a single place. It helps you to build and design a SEO-friendly newsroom to ensure efficient press release publication & distribution. Mynewsdesk features auto-update media list that facilitates targeting the most relevant and key media personalities or influencers/journalists. This PR software offers data-driven business analytics to measure your PR outcomes. It enhances your media coverage.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 97%
  • Reviews 76%
  • Momentum 70%
  • Popularity 89%

Mynewsdesk Pricing

  • Free Trial Available
  • Mynewsdesk Offers Custom plan.

95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Prowly logo
PR & Media Relations Software 4.2 Based on 101 Ratings
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What is Prowly and how does it work?

Prowly is the perfect features-packed tool for marketing and PR professionals. It provides a complete set of tools to efficiently manage and organize media relations, helping they save loads of time on tedious tasks. With Prowly, they can quickly & easily find the right media contacts for your strategy. Find empowering visual stories in a breeze with our easy-to-use press release creator customizable emails included! Establishing relationships with journalists has never been easier - information about story progress or content from press kits can be readily accessed anytime from just one place. Prowly's intuitive and modern newsroom will help them maintain a close connection between yourself and the media - ensuring better visibility, media understanding, and most importantly – saving them valuable time. Get ready to take their brand’s reach to the next level with Prowly – the ultimate PR companion!

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 98%
  • Reviews 84%
  • Momentum 62%
  • Popularity 87%

Prowly Pricing

  • Free Trial Available
  • Starts at $339.00.

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Collaborator logo
Powerful Software to Create High Quality Content Write a Review
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What is Collaborator and how does it work?

Collaborator is the perfect solution for professionals who want to take their business to the next level. With this powerful software, can create high-quality content, promote it in the right channels, and attract new and interested audiences. Whether it’s through articles, websites, or Telegram channels, can use Collaborator to effectively promote business. This software helps maximize the power of quality content.The search-engine optimized articles will help reach the top of search engine results pages quickly and easily. The customer can also publish guest posts on high-quality sites, giving greater value and visibility. Furthermore, Collaborator lets to engage and interact with audience in a meaningful way. This software helps to create the best Telegram channels to meet the needs and target audience. With Collaborator, can send messages to the followers, respond to people, share images, and more.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 92%
  • Reviews 60%
  • Momentum 70%
  • Popularity 78%

Collaborator Pricing

  • Free Trial Not Available
  • Collaborator Offers Free-forever plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Wizikey logo
Your personal PR assistant is here Write a Review
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What is Wizikey and how does it work?

Wizikey is a public relations and media monitoring tool that provides competitive analysis and media reach out to firms all around the globe. It streamlines PR operations at every stage, from recruiting reporters to reporting results for enhanced user experience. With Wizikey, you can keep track of media relationships and eliminate the need to go through hundreds of files and folders to find what you're looking for. It assists you in looking for new reporters by looking at the keywords they include in their reports. You can reach out to suitable reporters suggested by Wizikey’s AI engine to improve your media targeting and keep track of the metrics that matter. For reporting and optimization, you get a thorough real-time analysis of your campaigns with Wizikey. You can examine your story balance to determine target areas for future public relations operations. From a single platform, you can get news insights, media monitoring, competitor research, and international media distribution. Additionally, you can conduct competition research in new markets and locations and examine the brand narratives of your rivals.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 100%
  • Reviews 60%
  • Momentum 61%
  • Popularity 83%

Wizikey Pricing

  • Free Trial Not Available
  • Wizikey Offers Custom plan.

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

NinjaOutreach logo
An influencer marketing and public relation tool 3.4 Based on 247 Ratings
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What is NinjaOutreach and how does it work?

NinjaOutreach is an influencer marketing and public relation platform. It facilitates contacting social media influencers and bloggers at ease through many channels. It helps in link building and generating business leads as well. This PR software can help you to find top instagram and twitter followers to enhance your social media outreach. You can personalize your emails with attractive templates and send these to your vital important contacts for achieving a better response rate. NinjaOutreach provides you with necessary stat reports. Email auto sending facility enhances your outreach management.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 82%
  • Reviews 84%
  • Momentum 61%
  • Popularity 82%

NinjaOutreach Pricing

  • Free Trial Not Available
  • Starts at $155.00.

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

JustReachOut logo
Deliver attractive pitches with a clear meaning via JustReachOut 4.6 Based on 6 Ratings
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What is JustReachOut and how does it work?

JustReachOut is an all in one accurate PR and guidance providing tool that can be relied upon by industries to find and pitch ideas on the go. Companies can reach out to podcasters, bloggers or journalists alike, based on the specific reasons provided by the software on why an individual podcaster will be the most appropriate choice for their website. Further, JustReachOut’s professional editors provide adequate feedbacks from time to time, helping out users with their pitches accompanied by accurate revision tactics and strategies alike. Users can start rolling over with the software in three simple steps, all they need to do is generate a targeted list of influencers and journalists, get pitch specific responses based on the inbuilt outreach guidance and proceed forward with the pitch engine to start showcasing their PR outreach efforts. At present, more than 5000 fortune companies depend on JustReachOut to showcase their pitches and drive coverage accordingly.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 94%
  • Reviews 69%
  • Momentum 63%
  • Popularity 68%

JustReachOut Pricing

  • Free Trial Available
  • Starts at $79.00.

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

PressKitHero logo
A PressKit for Needs 2.5 Based on 2 Ratings
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What is PressKitHero and how does it work?

PressKitHero software is a platform used to create a professional press kit for company. The software offers a list of published articles, blog posts or storys about your product or business. Collaborate with teams to add everyone involved in the company, their name, title and image. Publish your press releases in minutes. Small, Medium companies make use of the software.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 95%
  • Reviews 60%
  • Momentum 61%
  • Popularity 65%

PressKitHero Pricing

  • Free Trial Available
  • Starts at $9.00.

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

LeadGenius logo
Experience growth automation like never before 4.1 Based on 28 Ratings
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What is LeadGenius and how does it work?

LeadGenius is a growth automation software for high aiming B2B companies to expand globally. It delivers exclusive B2B contacts and accounts data along with signals and insights in APAC, LATAM and EMEA. Growth automation mainly comprises three components namely data outsourcing, B2B data and robotic process automation. Data outsourcing is handled by a team of three dedicated experts- the data scientist, project manager and a custom success manager. B2B data consists of custom insights, buying intent signals, hyper0specific personas along with account and contact intelligence. The robotic process simply speeds up work by eliminating time consumption on repetitive tasks like for instance, CRM chores and prospect research. Thus, growth automation is one of the main reasons why business organisations prefer LeadGenius for shortening sales cycles and resulting in an increased number of lead conversions. Further, Flow and Datahub are the two products provided by LeadGenius. Flow by LeadGenius is an automation assistant that takes care of fields like sales, marketing and customer success portfolios. Datahub on the other hand helps with essential information gathering based on proprietary technology.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 75%
  • Reviews 80%
  • Momentum 64%
  • Popularity 85%

LeadGenius Pricing

  • Free Trial Not Available
  • LeadGenius Offers Custom plan.

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Covered Press logo
The Most Effective Way To Connect Journalists Write a Review
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What is Covered Press and how does it work?

Covered Press can help do just that. With easy to use Media Stack, they will be able to control the pitches and press releases receive from publicists. Plus, they will always know what stories and publications a journalist is working on. User can even pitch them and chat with them live to secure press. And the best part is, they will earn 60% of the revenue minus credit card and platform fees.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 93%
  • Reviews 60%
  • Momentum 60%
  • Popularity 71%

Covered Press Pricing

  • Free Trial Not Available
  • Covered Press Offers Custom plan.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Jona logo
Find Top Journalists From Around The World Write a Review
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What is Jona and how does it work?

Jona is an AI-powered media contact platform, a brainchild of a team of PR experts with over 10 years of individual experience each. A part of the larger, esteemed Promotehour family of companies, Jona was built with three fundamentals: affordability, accuracy and relevance.Explore media lists and find the best one for business. Warm up journalists using newly- acquired list. With the right jounralists receiving story, enjoy media coverage.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 95%
  • Reviews 60%
  • Momentum 60%
  • Popularity 68%

Jona Pricing

  • Free Trial Not Available
  • Starts at $365.00.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

PressRush logo
Send right message to right people at right time 4 Based on 24 Ratings
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What is PressRush and how does it work?

PressRush is a public relation software that is an advanced solution to obscure media list, complex reports and outdated monitoring tools. It comes with a simple user interface. It eases press monitoring and email distribution tasks. This PR software is one of the most popular journalist’s search engines. PressRush helps building as well as updating your media contact list on an automated basis. The sophisticated media database helps you get the email address of your targeted audiences, ensuring you send the right message to right people at right time. Instant notifications is sent to your inbox the moment any new press opportunity is spotted. It claims to work better than Google Alerts.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 84%
  • Reviews 71%
  • Momentum 60%
  • Popularity 74%

PressRush Pricing

  • Free Trial Available
  • Starts at $40.83.

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Presshub logo
Grab everybody’s attention in just a few clicks! Write a Review
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What is Presshub and how does it work?

Presshub is a Press Release management software that enables users to promote their products and services efficiently. One can identify the right journalists in the industry with Presshub’s advanced search tool, through relevant keyword searches. The application helps to start pitching right away after contacting a suitable journalist. Users can track communications, open rates, contact notes, and others. This AI-based software helps to find useful and updated articles by accessing success metrics. One can gather articles, including performance data and contact details of the author, and can even mark them as relevant or not useful. Presshub measures the user’s results and provides in-depth reports after each campaign, allowing users to compare their success with the available benchmarks. The application helps you send your press releases by populating contact lists. After pitching, users can access and monitor the number of clicks, views, and replies from the metrics generated.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 98%
  • Reviews 60%
  • Momentum 60%
  • Popularity 62%

Presshub Pricing

  • Free Trial Available
  • Starts at $99.00.

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Publicize logo
Digital PR For Growth Write a Review
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What is Publicize and how does it work?

Publicize has the digital resources user need to create a strong digital communications strategy. Their evaluation of business's long-term growth potential provides a clear roadmap for success. With the tactic-based subscription model and dashboard, user can control how we grow the online presence.

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SW Score Breakdown The SW Score breakdown shows individual score for product features.Read More

  • Features 83%
  • Reviews 60%
  • Momentum 60%
  • Popularity 85%

Publicize Pricing

  • Free Trial Not Available
  • Starts at $1350.00.

Pricing Insights for PR Software

  • The Average Cost of a basic PR Software plan is $89 per month.

  • 42% of PR Software offer a Free Trial Allows users to try out the software for a limited period before making a purchase decision. , while 14% offer a Freemium Model Allows users to access basic features at no cost..

List of PR Software

PRODUCT NAME SW SCORE AGGREGATED RATINGS
Meltwater Meltwater 98 3.8
Muck Rack Muck Rack 98 4.3
Agility PR Solutions Agility PR Solutions 98 3.4
Newswire Newswire 98 4.3
PR Underground PR Underground 96 4.3
Prezly Prezly 96 4.4
Mynewsdesk Mynewsdesk 95 2.6
Prowly Prowly 95 4.2
Collaborator Collaborator 90 0
Wizikey Wizikey 89 0

Overview

For any business, brand promotion and marketing are crucial for capturing and sustaining the attention of its targeted masses. Promotion and marketing demand healthy public relation, which means good rapport with key social media personalities, influencers, and concerned audiences. A public-relation has a direct link with market reputation, so failing to ensure positive PR can negatively impact the brand image. Tainted brand image invites business loss. A Public Relation software helps to simplify and to enhance an organization’s digital communication with the public and media.

Amidst a pool of PR options, narrowing down the choices and selecting the one that best does the job is tough. Consult the below-mentioned factors before buying to simplify the software hunting process:

  • Automation Requirement: To what extent PR automation is necessary for your business needs? This factor needs to be appropriately analyzed. 
  • Features: Make sure the PR software you are going to buy integrates the necessary public relation features according to your business requirements.
  • Budget: Shop for a well-featured PR software that fits your budget. Ignoring the budget restriction to automate PR could be a wrong decision from the business viewpoint.
  • Cloud-based: It is highly beneficial to opt for web-enabled or SaaS software products because they are highly accessible anytime/anywhere. No extra installation is necessary. 
  • Ratings/Reviews: Conduct online research and go through reviews/ratings provided for the chosen ones

Features

Typical Features

Contact Management

Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.

Campaign Management

Allows a user to analyze and track marketing campaigns across multichannel efforts

Press Monitoring

Facilitates monitoring print media coverage and measuring its output

Email Distribution

This feature lets you send a custom email invitation for the survey to the respondents

Press Release Builder

Helps in creating professional-grade press release within minutes without any need to have experience

Auto-update Media Lists

Automatically updates your media list that contains relevant key media contacts who can popularize your brand

Digital Asset Management

Helps in the management of all digital content (files, images) and the online account itself

Direct Mail Management

Helps to send postcards, brochures, catalogs, newsletter to targeted audiences

Communications Calendar

Helps in clarifying what to do when, co-ordinate & schedule communication tasks and planning ahead of media pitch

Clippings Management

Helps in saving and managing the clippings of the news item that bears your brand/business mentions

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