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If you have customers, then the relationship that you and your team maintain with them is perhaps the single most important factor to success in your business. You may not realize it but you already do CRM. This White Paper covers what CRM actually is, why you need it and what it can do for you and your customers.
Practiced effectively, CRM is simply a strategy and a set of tactics
The Business Case for CRM
A Better Way
What’s in it for the Customer?
The Bottom Line
A Simple Approach