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In this 27 page, e-book covers in a simple way of planning a CRM strategy, and even provide an example. They explain the costs – which, if you follow their methodology, are probably much less than you’d think.
Table of contents
Strategy Before Tactics
The Customer Engagement Lifecycle
Nurturing the whole Customer Relationship
A Sample Strategy
From Tactics to Action
The Benefits of SugarCRM
Managing The Costs
Next Steps